Influence Pros

Shonali Burke, CEO of Shonali Burke Consulting, joins the Influence Pros Podcast to talk about wearing many hats, the importance of context, and keeping community at the center of everything. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How to balance many different roles Why education never stops How to stay personal in your work How to best approach your influencers after thorough research Why community it key   Resources In the News: “No #Ad, No Dice: Lord & Taylor settles with FTC for Influencer Marketing Campaign”    Shonali Burke Twitter: @shonali Shonali Burke Consulting The Ultimate Guide to Social PR Strategy #MeasurePR ASPCA Social PR Virtuoso Russell Simmons Presents Def Poetry Cirque du Soleil, Varekai The Blue Key Campaign To Mama With Love - Epic Change Visit InfluencePro