Influence Pros

Sally Falkow, Digital PR Strategist at Meritus Media, joins the Influence Pros Podcast to talk about actionable influence, communication skills, and treating influencers like people first. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it is important to measure the right thing Why real influence creates action How too much data can be confusing Why it’s important to treat your influencers well Why research and planning is key Resources In the News: “Why Influencer Marketing Works and the New Direction It’s Taking” Sally Falkow Twitter: @sallyfalkow Meritus Media The Proactive Report “Smart News: How to Create Branded Content That Gets Found in Search and Shared on Social” BlogHer Peter Drucker The Mezamashii Run Project McKinney Radian6 Visit InfluenceProsPodcast.com for more i