Influence Pros

Gini Dietrich, CEO of Spin Sucks, joins the Influence Pros Podcast to talk about how PR firms are more than just media, how influencers are everywhere, and the benefits of early morning writing. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How and why PR agencies are doing more and more every day for their clients Where to find great influencers online and off How to figure out what’s worth measuring Why it’s so important to work one-on-one Why celebrities might not always be the best choice to advocate for your brand   Resources In the News: “Second Screen Viewing In Influencer Marketing” Gini Dietrich on Twitter: @ginidietrich Spin Sucks Arment Dietrich Marie Callender's Restaurant & Bakery Traackr   New York Times TechCrunch Visit InfluenceProsPodcast.com for more insig