Donor Doctor Show

A lot of guidelines exist in fundraising. Some of them, however, are not really good. Similar to sins, you suffer a negative effect if you do them. What are the seven sins in fundraising? Listen to James Newberry and Stuart MacLean in this episode! Sin #1: Being Boring The first sin is being boring in what you do and how you do it. You can always do exciting things instead. Unfortunately in fundraising, some do not want to explore new things. "Things that worked at one time can become stale." -James Newberry Some clients and fundraisers have the mistaken idea that the cheapest option is the best. What they fail to realize is they can spend on things that really matter. That way, they add value not just to their cause and the things they distribute but also to their donors. Sin #2: Not Cultivating Relationships The second sin is failing to cultivate or upgrade donors. Some agencies and organizations simply consider those in their lists as those that are good for another appeal for money. Unfortunately, not a l