Donor Doctor Show

On today's episode, James Newberry features Copy Advice from Denny Hatch and Drayton Bird. Denny is the author of Million Dollar Mailing, and is the Founder of Who's Mailing What. Drayton, on the other hand, is the author of Commonsense Direct and Digital Marketing. Tune in! Two Approaches in Using Carriers There are 2 different approaches in using carrier envelopes. One is to make it look personal, while the other is to simply make it intriguing. Along with these approaches is a debate between copywriters Gary Halbert and Bill Jayme. "Your outer envelope is where your prospect decides whether to stop, look, and listen." -Bill Jayme Pile A letters like those from the IRS and commodity bills are typically read as a priority. Gary believes that carriers should be crafted the same way. But, Bill Jayme disagrees with it and believes it misleading. A Thoughtful Consideration In light of the debate, James recalls the project he had for the grand opening of the Battle of Gettysburg museum. They had their carrier loo