Donor Doctor Show

On today's episode, James Newberry and Stuart MacLean discuss about Claude Hopkins -- Scientific Advertising. Claude ranks among the prominent men in advertising. He wrote the books My Life in Advertising and Scientific Advertising. Tune in for some classic insights that you can use in fundraising!   Into the Field of Advertising Claude originally desired to become a preacher. But, some of his experiences in life discouraged him from pursuing it. He entered the field of advertising instead. His parents both graduated from college. His father died while he was still young. From his mother, Claude learned the value of hardwork. He worked diligently, which was why companies paid him a considerable amount of money for his talent. Advices from My Life in Advertising Claude knew how to deal well with the common people. He believed in the power of demonstrations and free samples. Also, he believed that it's wrong to rely on ourselves when judging others. "Real men judge us by our love of work." -Claude Hopkins