Donor Doctor Show

On today's episode, James Newberry talks with his son Jonathan about 50 ways to improve your fundraising copy. James gathered lots of insights from experts like Herschell Gordon Lewis about fundraising. Don't miss each unique idea. Tune in!   The Importance of Storytelling Storytelling is important in any area of life. James shares how his deceased father still receives mail. One was from the American Legion, and told a story about grandparents. Another was from the USAA, and told a story as well. Stories are everywhere. It's up to you how you'll use it.   More You's than I's Fundraising is more about the donor than about yourself. Some even count the number of you's they use in their copy. Exceptions are when the signer is telling a story and when you're an expert in the field. Authenticity to Public Perception An example to this is Wendy. She did a lot of animal charities. To be effective, she'd use a rough carrier which was authentic to her niche. Also, there's a need to consider color apart from