Donor Doctor Show

Welcome to the Donor Doctor with your host James Newberry. On today's show, James and Stuart discuss Package Design and How to Avoid "Crashes" in Fundraising. Tune in, learn about package design, and come up with the best possible solution for your fundraising! Importance of Design One package can be many times better than another. However, the most attractive package may not always be the best. The power of graphics varies. Consider the package from Smile Train. It had a picture of a girl with a harelip, and may not be as powerful if they take off that picture. It conveys the idea that even a small amount can make a lifelong difference to the child's life. Another example is the gold foil carrier. James used it for both prospect and house letters—one looked plain while the other had a gold foil on. Apparently, the one with the foil did more than the other. Sending the Right Message The need to send a message is more important than having it appear professional. A donor can receive a package similar to a Chri