Donor Doctor Show

Welcome to the Donor Doctor with your host James Newberry. On today's show, James talks with his son in Storytelling with son: Covenant House to Prophetic Bibi Letter. Timing is Everything On our last episode, James discussed James Ogilvy. Mr. Ogilvy had written a letter on behalf of the UNCF. In 1968 tensions were high. There were racial riots, the Chicago Riots, RFK had been assassinated and MLK as well. The writing of this letter had perfect timing with unrest of the times and timing is the key to successful fundraising. Stats and Stories However, in critiquing the letter, James found some flaws. The most glaring was the lack of storytelling. The letter was concentrating more on statistics rather than telling a story. The letter would have been better by adding in a story of a young black kid who was helped by UNCF. A transformational story of coming from the projects and becoming very successful would have been very powerful. Power on any Medium James had attended a Youth for Tomorrow banquet with his son