Donor Doctor Show

Welcome to the Donor Doctor with your host James Newberry. On today's show, James shares the Herschell Gordon Lewis Discussion that he had with Stuart MacLean. Remembering Wendy Wendy Newman, an expert copywriter, passed away last 2016. Stuart recalls how she taught him something in direct marketing. They used to test for the same account, raising support for disabled troops. Stuart had the highest response rate, but Wendy had the highest average gift. Tune in to today's episode to know more about it. Writing Fundraising Letters Stuart first heard about Herschell Gordon Lewis through his book, Direct Mail Copy that Sells. His concepts on copywriting seemed easy to do, but Stuart observed that not a lot of people apply them as they should. It takes passion to learn the craft. Many tend to believe that writing a fundraising letter is as easy as A-B-C. However, it's not always the case when working with adamant clients. Both parties have to work together to come up with the best possible solution. Authenticity i