Donor Doctor Show

Welcome to the Donor Doctor with your host James Newberry. On today's show, James discusses the Secrets to Using the Right Carrier. The Cardinal Rule of Envelope Copy According to Herschell Lewis, the only purpose of the carrier envelope is to get itself opened. It does not just serve to keep the contents from popping out or spilling out onto the street. None would want to feel like being swindled when they open a carrier envelope. To help us determine which one to use in fundraising, James presents the different types of carriers. Types of Carriers Carriers play an important role, especially in direct mail. As James puts it, the whole package stems from deciding which carrier to use. The following are the twelve types of carriers: Dimensional Carriers - These usually come in boxes and tubes. Related to it are file folders, button-and-string envelopes, and square envelopes. Personal Stationery - These are carefully crafted to look more appealing. One may use good handwritten fonts and a windowless envelope