Donor Doctor Show

Welcome to the Donor Doctor with your host James Newberry. On today's show, James interviews Daniel Gray: Author and Close Associate of Richard Viguerie. Working with Richard Viguerie Daniel had the privilege of working closely with Richard Viguerie, the Father of Political Direct Mail. Many did not pass the 90-day trial that Daniel went through to get hired. Having done well in the test, Richard became Daniel's mentor in a lot of ways. An Eye on Involvement Dick Benson, the author of Secrets of Successful Direct Mail, was among those who influenced Richard Viguerie. From him, Richard learned to keep an eye on the happenings in the commercial market. Having learned from Richard, Daniel shares the purpose of every fundraising technique—to get people involved. He used to do a yes/no sticker technique, where donors would stick the answer to the corresponding box. It generated more results in contrast to plainly checking the preferred option. Head-to-head Testing Daniel does well in doing head-to-head testing. He