Donor Doctor Show

Welcome to the Donor Doctor with your host James Newberry. On today's show, James interviews Dat Lang: Life Story, Discussion of Upfront and Backend Gifts. Meet the Expert on Premiums Dat Lang is an entrepreneur and a member of the Fast 50 Asian Americans. He is an expert on premiums, which are usually used in direct mail. In 1978, he and his family arrived in the US as boat people after the fall of Vietnam. The challenges they had helped form him into the person he is now. A Good Start Dat worked in the corporate world after college, and eventually helped establish a foundation for entrepreneurs. He and his wife started their own business 10 years ago. They came into the nonprofit business by accident. Dat and his wife were introduced to an agency, which sought to expand their business through premiums. Back then, they used premiums mainly for backend fulfillment. Getting Involved With that done, Dat and his wife were likely the first to get people respond using toothbrush premiums. The technique allowed the