Donor Doctor Show

Welcome to the Donor Doctor with your host James Newberry. On today's show, James interviews RJ Robinson How to Write Good Copy. Keys to Copywriting Success RJ is a copywriter and account executive of Eberle Communications Group. He studied at a Jesuit school, where he got exposed to writing. Passion and talent are keys to achieving success in copywriting. But, it isn't always the case. One other key that most don't realize is the importance of reading. One good thing about RJ is that he is well-versed. This fact is evident in the copies he's written. Tune in for some of his copy samples! Significance of a Good Start James discusses the leverage in direct mail versus other kinds of fundraising. With direct mail, you get to write a good appeal and mail a lot of copies. It's rather lucrative for charities. "There's a veteran out there who's ready to take his life. We must help them." -copy excerpt The above excerpt is from one of the direct mails that James has kept over time. One good thing about it is it disc