Donor Doctor Show

Welcome to the Donor Doctor with your host James Newberry. On today's show, James interviews Robert Stuber Secrets from Helms Campaign, Perfume Wife Letter. Overnight Package Brings Success   Robert was the creative director of Jesse Helms' campaign in 1984. Together with his team, he shipped about 300,000 overnight letters that were highly concentrated with perfume. They believed that the more you stimulate the senses, the more likely you get a response.   The perfumed letters were signed by Mrs. Helms. The idea was to reach out in a traditional approach. Robert shares how they went through the overnight package, which left the post office unhappy.   Platinum Award Winner   Robert won 2 direct marketing platinum awards. The first award was for the overnight campaign he did for Helms. It was the first time that DMA gave a maxi award for package of the year. For this, Robert was deeply honored.   The overnight package cost a total of about 90,000 dollars. It was a rather expensive pack