Win The Talent War

GE's Global Employment Brand Leader, Shaunda Zilich, shares her experience and insights on some of GE's best practices around branding, their quest for a digital presence, and a positive candidate experience. She explores what that might mean for future applicants and the top potential with which GE aims to fill their ranks. Zilich has a varied career background, but she always had an interest in branding and marketing. It's all about her inner passion to make an impact in other people's lives, and inspire them to find out if they can connect with the company.