Apps to Grow Your Business

15: Advice on brand building and marketing from Howler Brothers CMO

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Synopsis

Interview and advice from Howler Brothers CMO From working in a medical device startup to starting an investment fund Rick Wittenbraker is a guy who has a lot experience helping to build companies. Rick is now the marketing director at Howler Brothers apparel company and he’s our guest on this episode. Experience with startups [00:02:23] Rick started his career with a job in a private equity firm. After his stint there he decided to move back to Austin where he linked up with some friends to lead their medical device startup in marketing and business development. [00:06:14] Not satisfied with working in a startup, Rick and his brother decide to take a bigger role and invest. Together they pooled their money and establish Stage One Capital which invested in a variety of startups. [00:10:30] During his time as investor Rick listened to a lot of pitches and learned a thing or two about what the successful companies do to grow. Listen to some advice Rick has to those take the Lean Startup methodology by hea