Doing English With Julian Northbrook

Episode 57: What do you do? ー How to be unforgettable http://doingenglishPLUS.com   What will you say if someone asks you: "What do you do?" Chances are you'll answer like everybody else. "I'm an English teacher" "I make cakes" "I'm an engineer" Booooooring. … and utterly forgettable. The brain only pays attention to interesting things, and subsequently … you'll be forgotten in seconds. So what do you do? Well, that's where the elevator pitch comes in. A very short explanation of what you do designed to make people go... "Wow!" My basic elevator pitch is: I help experts master English so they can get shit done, faster, with less stress and fewer headaches. Which is…. OK. It has all the most important elements. It's short, concise, and it outlines what I do, and for whom. But it's still not very memorable. Well, there's a very useful advertising formula that you can use in this situation to convey the same information in a way sounds much more interesting. A.I.D.A. Attention, Interest, Desire, Action. And