Doing English With Julian Northbrook

Coca-cola and The Power of Investment Join the Doing English Daily Newsletter: http://doingenglishnewsletter.com In 1886 John Pemberton invented Coca-Cola... then two yearslater, he died. A guy called Asa Candler bought the rights to Coca-Cola, andworked hard marketing it. Soon it became a popular drink. But not as popular as it could be. At that time Coca-Cola was sold as a syrup to shops, who thenmixed it and sold cupped drinks. And then one day a man walked into the Coca-Cola office... "I can teach you how to double the company's profits overnight," he said. "I'll cost $5000." Some versions of the story say $50,000... but regardless,Candler agreed. He paid the money, and in return was handed a slip of paper. On the paper was simply written "Bottle it". And that, apparently, is how Coca-Cola started to be sold inbottles. Now, I have no idea if this story is true. It sounds like an urban-legend. But it doesn't matter. The important point is this -  Simplicity. Double profits? Wow, that must take somethi