Busproof Podcast

Today's guest, Nick Jump, is the co-founder the company Book Frog with his wife where they buy and sell textbooks. Nick has been in the business of buying books for a decade - but not through the typical way where they are either purchased individually or in bulk in bookstores. Nick buys his books from professors, libraries, and thrift shops. In today's episode, Nick talks about the big difference in his relationship-based business model that makes clients want to do business with him over and over again. He explains the significance of knowing your customers by finding out their ulterior motive for selling their books, which more often than not isn't because of the money.   "You can do good in this business by being a good dude." - Nick Jump   This week on the Bus Proof Business Podcast:    Nick's academic sources such as libraries, bookstores (on campus or off campus), and professors The value of "space" in Nick's clients How professors find out the value of their books Methods Nick tri