Busproof Podcast

Our guest today is Anitra Jump. Anitra and her business partner/husband Nick are the founders of a thriving e-commerce company called Book Frog.  They have been good friends of our family for years and the first people we met in the book business. They are an integral reason why Bus Proof Live is the success that it is.   Nick is the mastermind behind the business but Anitra learned her book chops at a textbook publisher called Thompson Learning, now known as Cengage. She worked in the warehouse packing books and then moved up to customer service and then to sales, skills which have proved useful in regards to running Book Frog. They have built up a good client base and referral service to make their venture satisfying.   Book Frog has been in existence for over ten years and both Anitra and Nick share responsibilities to make the business run smoothly. They have cultivated relationships with professors, students, and book stores so they can buy books that are surplus or not wanted. They then t