Work That Matters Podcast

The dominant storyline in business has focused on matters such as profits, costs, competition, efficiencies, logistics. These are critical matters to manage for businesses to thrive. They are not, however, the only matters that require management attention, and only part of the equation for a thriving organization. My guest today, Rich Karlgaard, publisher of Forbes and "Innovation Rules" columnist, positions that the soft edge items, like trust, story, teams, need management attention to get ahead in today's business environment. Rich has a new book out titled The Soft Edge. Get ready to take notes. More great wisdom coming your way. If you enjoy Work That Matters, please rate the podcast. For show suggestions, please email Shawn Murphy at shawn@switchandshift.com.