Franchise Dojo - Weekly Franchise Sales Support

Today's show: What do organic strawberries and artisan cheeses have in common? They’re both sold (and bought) at outrageous prices. People happily walk over to Whole Foods and spend twice as much than at a normal grocery store. But why? The answer is found in "Positioning." 0:00:03.7 – Introduction 0:01:19.3 – It’s all about positioning. 0:01:28.6 – The Golden Triangle on Selling. 0:01:37.9 – Two Key questions to establish positioning in your customer’s mind. 0:04:29.9 – Everything in business today is about positioning. 0:04:33.8 – The battle for the customer’s mind. 0:05:41.3 – What’s good about a car ‘practically’? 0:07:36.0 – Why does the Rolls Royce cost 300% more than the BMW? 0:09:22.5 – What is the Rolls Royce of your franchise niche? 0:11:17.4 – Why do your customers care about you? 0:12:30.8 – Ask great business questions. 0:12:41.1 – It’s a process, it’s not a quic