Franchise Dojo - Weekly Franchise Sales Support

This week:  Zamon and Dr. Andreas tackle a problem area for many  franchise business owners. "Price neurosis, delivering value and sticking to your price!" If you feel uncomfortable with your "price point" tune in as we discuss a situation with a Bark Busters franchisee. Bark Busters is a successful world-wide Home Dog Training that works. Considered the "best of breed" of dog training franchises, Zamon and Andreas discuss how a Bark Busters franchisee can deliver value, overcome objections and command their price. These foundational tips and strategies can be applied to multiple service oriented franchise businesses immediately. 0:00:06.7 – Overcoming Price Resistance and Developing your Sales Plan. 0:03:15.7 – 3 powerful tools to overcome initial price resistance. 0:04:35.3 – Setting up all the questions in advance. 0:05:37.2 – Your price is a form of information. 0:06:13.4 – Do you have a price neurosis? 0:08:55.7 – Is Price your only c