Don't Forget Your Name Badge! - A Podcast For Event Planners & Meeting Planners

On today's show – getting more VIP attendees at your event. Subscribe to DFYNB! Apple Podcasts – http://bit.ly/DFYNBpodcast Google Play – http://bit.ly/DFYNBdroidcast We've got a new home! Check out our new podcast page at https://blog.cvent.com/podcast/. You know, a lot of event producers and marketers are under pressure to increase attendance at our events year-after-year. But just as important as overall attendance is having the right mix of attendees. When you're using your live events to drive demand for your products and services, or to generate leads for your sales department, it's especially important that you attract decision makers to your events – those prospects who can ultimately cut the check to your business. Most of the time, that means executives, and executives can be the toughest folks to get to your event. So in this episode of Don't Forget Your Name Badge, I'm joinded by Kevin Lau, Senior Manager of Customer Marketing at Marketo. Kevin and his team used focus