Car Pro Insider

Social media is one of the most valuable tools you have in your toolbox, but you might be surprised to hear it is not one of your top 3 channels to become the go-to resource. If you remember in the last episode of Car Pro Insider we discussed how being the go-to resource means producing content that answers your prospects and ideal clients questions. Where do you think they are asking these questions? The same place you and I both ask our questions…Google. If you leverage these three channels I am going to talk about the right way; you will be in front of your prospects when they are looking for an answer. The 3 Best Channels To Become The Go-To Resource 1. Website Your website is your home base. It is your HQ. It is a must. As I mentioned above, social media will be one of your most valuable tools, but you do not own the audience you build on social channels like Facebook. Let me explain… The audience and connections you accumulate on social channels belong to the owners of that social channel. At anytime Ma