Entrepreneur Stories

48: Stefan Loble: CEO and Founder of Bluffworks on Launching Products through Crowdfunding Campaigns

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Synopsis

In this episode, I interview Stefan Loble the CEO and Founder of Bluffworks.  Bluffworks was founded by Stefan in May of 2013 when he launched his first Kickstarter a professional pair of travel pants that does not wrinkle.  Since then he has launched two additional crowdfunding campaigns on Kickstarter.  His latest crowdfunding campaign on Kickstarter, which is still running, is for a wrinkle free blazer.   In this interview, Stefan and I discuss his career in software prior to launching Bluffworks.  We also discuss his inspiration to launch his company and why he has chosen to launch his new products through crowdfunding campaigns on Kickstarter.