Maker Paradise - Hear tips from the creators of crowdfunding projects daily.

Why do you feel pressured to make a good video for your crowdfunding campaign? Is it because everybody around you talks about how much it contributes to the success of your project? They are right. But only partially. Let me show you why: When decide that you want the perfect video, what is the first thing you think about? Getting a good videographer, right? A few years back, Joe Lemay did the same thing on his first campaign. He hired the best man he could find and was absolutely delighted with the result. But the campaign ended up failing. Instead of giving up, he improved his idea and came back to the crowdfunding space for a second try. Only this time, he decided to do things a little differently. The lessons he learned from his failed campaign helped him raise over $1million on Indiegogo alone. Recently, he launched a Kickstarter as well. However, he says “only half of the people who’ve bought our product have actually watched the video”. Now that’s an interesting statistic for th