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You might think that reaching hundreds of people per day in your pre-launch stage requires a money-eating advertising strategy. So how can you achieve it on a budget? A year ago, Dan Meropol came across the statistics that would get him thinking: 50% of people don’t maintain a good oral hygiene. A light-bulb moment followed: You might think that reaching hundreds of people per day in your pre-launch stage requires a money-eating advertising strategy. So how can you achieve it on a budget? A year ago, Dan Meropol came across the statistics that would get him thinking: 50% of people don’t maintain a good oral hygiene. A light-bulb moment followed: What if we turn the drag of brushing into the most sought-after event of everybody’s morning? This is when he decided to create the world’s first caffeinated toothpaste. But the real challenge was getting it to that 50% audience from the statistic. Instead of throwing money on advertising on half the globe, he did something that you can easily