Maker Paradise - Hear tips from the creators of crowdfunding projects daily.

How do you find out if a common everyday problem is worth your attention as a crowdfunder? A few years back, Janne Kyllönen was passing through an airport in one of his frequent travels. Without thinking about it too much, he grabbed a pair of noise cancellation headphones and tried them on. It was in that moment that he realized what a constant issue the background noise is. Imagine you were in his place. Did this problem grab your attention as it did Janne’s? If not, let me help you: Do you realize how large is the market you would be tapping into? Fact: An estimated 40% of people are suffering from lack of sleep (sleep deprivation). Let’s go a step even further: Would your product belong in the hands of every person that travels, lives in a busy city or works in an office environment? People in these environments often are irritated by constant noise. If your answer is yes, as was Janne’s, you can be sure you have a golden idea. But what do you need to do to turn it into a successful