Maker Paradise - Hear tips from the creators of crowdfunding projects daily.

Is making an innovative product enough to be successful in crowdfunding? You might have guessed: It’s not. Ok. Maybe you are thinking that making a great product + marketing it is the key, right? Well, that’s the right path. Even after finding the right target market, having good press coverage, and building a smart campaign page, many crowdfunders still struggle. Let me introduce Anne Tham, our most recent guest on Maker Paradise. Anne’s been a leader in education for over 29 years in Singapore. She runs a very successful learning center with multiple branches. So what’s her secret technique for dealing with the challenges that every crowdfunder faces? “You have to have a big WHY” - Anne Tham Your WHY is more than your own personal motivation. Use it to connect with your partners, customers, backers and the press. Anne was facing a harsh truth every day: As a chemistry teacher, she knew textbooks had no chance in winning kids’ attention over video games. So she allie