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  The inspiration?Your five year old wants to get the latest action figure. The only problem is that the action figures available today are usually fighting, blowing things up, and celebrated for unrealistic qualities such as super-strength, super-speed, or being billionaires who live inside of robots. Possibly those are good options for older kids, but do you really want that to be the first impression of what a hero is for your five year old son? Here's the big issue. There are extremely few (read none) alternatives because most toys which have a story are linked to big movies. The formula for big movies is explosions, extreme situations, and unrealistic heroes. So how can you offer your kids something better? The unique solution?Ed and his wife Crissi looked and realized that they couldn't find a toy that really represented the kind of values they wanted their sons to grow up with. So they created HeroBoys. The incredible thing about HeroBoys is that you can also add-on a monthly story by subscri