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In the audio interview* How did they solve he design challenges* Engaging the right target market* Working with passionate athletes to improve performance What’s the inspiration for this campaign?There are a large number of people who take part in triathlons each year. Many of them are doing it for fitness and their own personal goals and there are also quite a few professional athletes. For the running and biking parts of the triathlon there are things to help you shave your time and improve your performance. OnCourse goggles brings this advantage to the water portion. The second group of folks who can benefit are people who want to enjoy swimming in open waters, and increase their ability to navigate. This brings an element of safety to being in open waters because OnCourse goggles helps to keep you going in the same direction. How does it work?Just line up in the direction you need and press the button. After that, the lights inside your goggles will tell you if you start to go off course. Peter expl