Career In Sports

Darin White (who has a Ph.D. in marketing from the University of Alabama), is a Professor of Marketing, and serves as the Chair, American Marketing Association’s Sports Marketing Academic Society (SIG), the leading international scholarly body charged with expanding the knowledge base of the field of sports marketing. He is founder & coordinator of the Sports Marketing program in the Brock School of Business at Samford University. His professional interests include corporate strategy in sports, sponsorship, branding in sports, athlete endorsements and fan behavior. He is writing a new Sports Marketing textbook for McGraw Hill which will be released in 2016. Darin is a go-to source for media seeking insights into sports business, and his comments have appeared in numerous media outlets including the Washington Post, USA Today, Sports Business Daily, Marketing News, International Business Times and NPR. Considered a leading authority on sports business, Darin serves on the editorial review board for t