Current's The Pub

Why public media are sponsoring polls​, and how a CBC video went viral

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Synopsis

Does political polling fit with public media’s mission, or should it be left to commercial networks to follow the horse race? On The Pub this week, Sam Fleming, managing director of news and programming at WBUR-FM in Boston, responds to criticism of the practice. Also, Marketplace host Kai Ryssdal talks about his show’s new economic poll, the “Economic Anxiety Index.” While he has copious journalistic reasons for investing in polling, he admits there is promotional value as well in creating new data that other media might pick up. And: • Mira Burt-Wintonick, producer of the recently discontinued CBC radio show WireTap, talks about how she and her colleagues transformed an old radio segment into a viral video that’s likely gotten more exposure than the entire 11-year run of their show. • We open up Adam’s Gripe Bag, a collection of sundry media stories that made me angry in the last week, including Pandora’s botched announcement of an exclusive-but-not-really