Current's The Pub

In this week’s episode — recorded in front of a live audience at the PBS Annual Meeting in Austin — we contemplate the challenges and the opportunities involved in expanding public television to new audiences. We also learn that the current audience is more expansive than many of us might have thought. Guests and topics include: Sue Schardt on how the latest round of AIR’s Localore project could help make station programming more inclusive PBS Vice President for Station Services Juan Sepúlveda on the challenges of reaching out to Hispanic audiences without “Hispandering” to them Andi McDaniel, director of the Rewire initiative at Twin Cities Public Television, on how stations can reach younger audiences by going beyond television Craig Reed, executive director of TRAC Media Services, on TRAC’s new project to perform a deep analysis of public media viewers and viewing habits And host Adam Ragusea's thoughts on the impending divorce of PBS and PBS MediaShif