Thriving Stylist Podcast

What if I told you that strategically lowering your prices could be the smartest financial move you make this year? Every stylist comes to me wanting to raise their rates, but the truth is, sometimes you are simply overpriced for your market. If you are experiencing a drop in demand or struggling to keep your long-term clients, you have to diagnose the real issue before making a knee-jerk mistake. Today, we are having the conversation you never hear: When is it actually appropriate to decrease your prices? This is something I've never talked about on the podcast before, and I'm revealing the big questions you must answer before changing a single price. Most importantly, I'll share the key mistake I made in my own salon and show you exactly how to insulate your business with a marketing plan and confident client verbiage, ensuring you secure your market position and come out financially ahead.  Let's stop guessing on pricing and start strategizing!  If you need a tool to keep your numbers (and business!) organ