On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

What does it take to build one of the world’s top-rated social media management platforms—without a single dollar of outside funding? This week on On Brand, Emeric Ernoult, founder and CEO of Agorapulse, shares how he bootstrapped the company to over $20 million in revenue, pioneered ROI-tracking tools for social, and carved out a powerful niche in a crowded market. We talk scaling smart, making social media actually measurable, and where attribution is headed next. What You'll Learn How Agorapulse bootstrapped its way to $20M+ in revenue without outside funding Why most startups chasing VC money miss what matters most for sustainable growth How attribution has evolved—and why measuring ROI on social is harder than ever The three ways marketers can actually track what’s working (and what’s not) Why the future isn’t social media—it’s “interest media” Episode Chapters (00:00) Intro (00:45) Bootstrapping Agorapulse the Hard Way (03:40) The Realities of Going Without Funding (07:20) Reinv