Purpose Chasers Podcast

Most businesses think the sale ends when the job is done. In this solo episode, Mark Crandall breaks down why that belief is costing you money, and how customer emotion, captured at the right moment, becomes the most profitable marketing asset in your entire business.Drawing from years of scaling multimillion-dollar companies and consulting coaches, healers, creators, and trades businesses, Mark reveals exactly how to turn your customers into your sales engine—without ads, gimmicks, or expensive agencies.You’ll learn:• Why testimonials collapse sales cycles faster than any funnel• The emotional “Super Bowl moment” where trust is created instantly• The four questions that produce 90% of the best marketing copy you’ll ever use• Why ads rent attention but testimonials own it• How to build a testimonial machine using the Testimonial Waterfall™• The Reinforcer Document strategy Mark used to dominate competitive markets• How to create an “army of customers” who sell your work for youIf you want to build a brand tha