Purpose Chasers Podcast

What does it actually take to build a band that lasts—not just creatively, but sustainably?In this episode of The Purpose Chasers Podcast, Mark Crandall sits down with Michael Lashomb of Annie in the Water to talk about the realities of building a band, maintaining momentum, and turning music into a long-term creative asset instead of a burnout machine.This conversation goes beyond gigs and growth metrics. It explores:• The evolution of Annie in the Water• Treating music like a long-term asset, not a hustle• Balancing creativity, leadership, and sustainability• What artists need to understand about branding beyond the musicWhether you’re a musician, creative entrepreneur, or artist trying to build something that actually lasts, this episode offers grounded insight from someone living it.