On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

What if the story your brand tells could drive growth like nothing else? Park Howell—The World’s Most Industrious Storyteller, Emmy-winning ad veteran, and author of Brand Bewitchery—shows how narrative-first leaders succeed in the age of AI. As host of the Business of Story podcast and creator of the StoryCycle Genie™, he’s helping brands craft powerful stories in minutes, not months. What You'll Learn Why storytelling itself hasn’t changed—but storytellers have How AI can scale authentic brand storytelling without losing your voice What it means to treat stories as strategic business assets How leaders can use narrative frameworks to drive clarity, trust, and growth Why speed now matters more than perfection in brand strategy (00:00) Intro (01:28) Story as the oldest technology (03:53) The StoryCycle system and brand growth (05:44) From months to minutes with AI-powered narrative strategy (10:35) Accuracy and authenticity in AI storytelling (13:25) How storytellers are changing—e