I Love Mortgage Brokering

Are your emails getting ignored because they feel like marketing instead of a real message? Email is one of the most underused and highest-leverage tools in a mortgage business. Social media is unpredictable. Algorithms change. Reach disappears. But email? It’s owned. It’s direct. And when done properly, it consistently creates conversations, referrals, and deals. In this episode, I break down how to write emails that people actually open, read, and respond to without sounding corporate or spammy. What We Cover: Don’t Make It Look Like a Newsletter – Why heavy graphics and formal formatting kill engagement instantly. Write One-to-One, Not One-to-Many – How writing to a single person changes tone and response rates. Subject Lines That Earn the Click – Why subject lines matter more than the body and how to improve them using AI. Fix the Wall-of-Text Problem – How short sentences and spacing make emails easier (and more likely) to read. Format for Skimmers – Why guiding attention with clean structure keeps busy