On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

We often hear that you shouldn’t judge a book by its cover, but NéAndré Broussard knows that the cover is exactly where the story begins. After a career leading in the financial services industry, NéAndré founded Black Menswear and BMW Digital to do more than just change clothes—he’s changing the conversation around the African American male consumer. By moving from life insurance to life-changing narratives, he is building a brand rooted in community, economic growth, and the quiet power of a well-tailored story. What You’ll Learn in This Episode How the science of enclothed cognition can increase your cognitive ability and performance Why your brand story should always cast the consumer as the hero rather than the product The strategy of using traveling flash mobs to move digital communities into real-world connections How to navigate the "no, maybe not now" moments in high-level brand consulting Why long-term creator partnerships outperform one-off endorsements for authentic brand recognition Episode Cha