Straight Talk For Smart Business Women

Irmadene started her business after 35 years in a corporate position.  Her last child graduated from high school and she just turned 50.  Courage??!! YOU BET!  Here her story of finding her authentic passion and developing a business that works for her.  Three key business lessons: Do everything you can to be authentic. Spend dollars on the right things at the right time. Make sure you surround yourself with the right people. ************************** Show notes: I started my business when my last child graduated from high school and I turned 50. I love old people and the people who take care of old people. We are in the midst of a grey tsunami. Lesson 1:  Do everything you can to be authentic. I've returned to what I know and love. People can feel if you are authentic. Try to do different things to lead you to your passion and authenticity. Listen to your emotions as you try different things.  This will lead you to your passion. Lesson 2:  Spend dollars on the right things at the right time. Don't spend l