I Love Mortgage Brokering

Why do so many brokers avoid picking up the phone… even when they know it would grow their business? In this episode, I talk with Angela Robinson about call reluctance, what causes it, how it shows up, and what actually works to get past it. This isn’t about “just push through it.” It’s about understanding the real reason behind the hesitation and putting simple structures in place so calling becomes easier and eventually automatic. If you know you should be making more calls but keep putting it off, this conversation will help you fix that. What We Cover: • What’s Really Behind Call Reluctance – Why it’s not laziness, and what’s actually causing the hesitation. • Reframing the Call – How changing the purpose of the call makes it easier to start. • Lowering the Pressure – Why removing expectations improves consistency. • Building the Habit – Simple ways to make calling part of your daily workflow. • Confidence Through Reps – Why action, not thinking, is what removes the fear. Most brokers don’t have a lead pr