The Business Elevation Show With Chris Cooper - Be More. Achieve More

About this episode: In every area of life and leadership, the ability to persuade with integrity is essential. Whether inspiring a team, influencing change, or sharing an idea that matters, persuasion done well can be a force for good. If we are seeking to deliver more good initiatives, we need to master the art of persuasion — as it can make all the difference between success and failure. My guest, Paul du Toit, is one of Africa's most respected professional speakers, coaches, and authors, and the author of the new book The Book of Persuasion. Paul was the first speaker on the African continent this cen-tury to be awarded the Certified Speaking Professional (CSP) designation from the National Speakers Asso-ciation (USA) in 2008. He later became Southern Africa's CSP Liaison Officer, helping others achieve the same recognition. A founder member and past president of the Professional Speakers Association of Southern Africa, Paul was inducted into the Southern African Speakers Hall of Fame in 2017. Having inspi