Let Go & Lead With Maril Macdonald

Mary Berner | Turning Around a Toxic Culture

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Synopsis

Mary Berner, president and CEO of Cumulus Media Inc., joins Maril to discuss transforming a toxic company culture into a major corporate asset. Drawing on her extensive background in media, Mary shares her journey of stepping into a struggling organization and using radical transparency to rebuild trust.She details how open communication, regular employee surveys and vulnerability at the leadership level helped stabilize a massive workforce. As Mary Burner's story reminds us, a leader's job has never been more complex. Each year, we publish Gagen McDonald's priorities paper to help leaders navigate this complexity and keep humans at the centre as they do. Download it on our site.Key Takeaways:00:00 Introduction.01:58 Direct questions to employees uncover the real root of systemic issues.05:08 Culture acts as a reservoir of trust when tough decisions arise.08:29 Fixing a toxic culture requires a clear framework and measurable milestones.13:59 Leaders build trust through honest answers and transparent survey re