High-income Business Writing: Freelance Writing | Copywriting | Content Writing | How To Freelance

Most prospect calls go sideways before you ever pitch anything. Too often, this is the result of being in "presentation" mode when you should have been in listening mode. In this episode, I walk you through what active listening actually looks like on a live client call. Practical moves you can make in real time, moment to moment, in an actual conversation. A few weeks ago, I recorded an episode on the six signals that tell you what kind of help a prospect actually needs. A few of you wrote in with the same follow-up question: okay, but what does this look like in an actual conversation? What am I listening for, moment to moment? That's what I cover today — three of the most important signals to watch for, the graceful redirect technique for shifting a conversation without making a prospect feel corrected, and why silence might be the most underused tool you have on a discovery call. I also share a story from one of my own clients: a home services company that came to me thinking they needed lead gen campaign