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"In a lot of ways, the whole Alpha Male thing is just an excuse for being an asshole." - James Fell The Cheat Sheet: Scientific research has debunked the Alpha concept: true or false? Why you should run towards danger (i.e., your fears). The secret to finding your innate talents Ready, fire, aim: why this is a valid approach to get things done. How body for wife became a brand, then a web site and a book. Action is the antidote to despair: who said this and why it matters. And so much more... Alpha Male. Today you can't turn on a TV, go into a bookstore or walk down the street without having the concept thrown in your face (often times literally). And it's a concept we at The Art of Charm and our guest for episode 312 don't buy into, not unless you want to be a douchebag. James Fell is a fitness and health writer for the LA Times, Ask Men, the Chicago Tribune and Time magazine, and he joins us to talk about why the alpha male marketing idea is bullshit, how to actually face your fears and grow your confiden