She Built That | Get Inspired! | Weekly Interviews With Female Founders Building Their Empires On Their Own Terms!

"Disruption is the way in 2016. Whether it’s a business, or it’s innovation, or it’s transportation, the people who are successful are able to be disruptive in terms of finding new ways." Barinder Rasode on She Built That Barinder Rasode is proud to be called disruptive: heck, that just means she is getting stuff done. While Barinder’s so-called “disruptiveness” has at times rubbed people the wrong way — in particular some of the South Asian men in her community — she sees being disruptive as a good attribute, and would like to encourage other women to identify with it positively as well. As a long-time social justice advocate, Barinder became the first female South Asian councillor in North America in 2008. In 2014, she ran for mayor of the City of Surrey, and despite being a front-runner in the campaign, she received a ton of backlash from her community as it was not widely encouraged in the South Asian community for women to speak out. Despite these challenges, she has been the recipient of a Ruby Award fo